MODMNT, the new brand led by
New York-based designer Daiki Suzuki,
will launch its first collection in
Fall/Winter 2025. The name, coined from
the combination of Module, Mode, Equipment,
and Element, reflects the brand’s
constructive approach to building a style,
treating garments as modular components.
We spoke with Suzuki about the ideas
behind the brand name, the concept,
and his design philosophy.
Items for playing with layers and combinations.


First, tell us about the brand, MODMNT.
Suzuki: I thought it would be fun to create a brand where garments are treated like components or pieces you can combine to build your own style. In a way, it’s like playing with building blocks as a child. That’s the image I had in mind for the brand.
I can sense that from the four elements behind the brand name.
Suzuki: “Module” refers exactly to that kind of component. In this case, it means the garment itself. When I was brainstorming the brand name with the NANGA team, that was the first word that came up, and from there, the other three elements followed.

Which came first, the brand name and then the concept? Or the other way around?
Suzuki: I already had a vague idea of what the clothes would look like before the conception of the brand name. We went through a series of discussions, and the concept gradually took shape. NANGA is originally known as a down manufacturer and has a strong background in outdoor gear. But for this brand, I wanted to separate that image completely. I preferred that people wouldn’t immediately recognize it as a NANGA brand. So, when I thought about how I could give it its own character, I came upon the idea of layering and combining.

So, it’s fashion first and foremost, not outdoor?
Suzuki: It’s fashion, but not the typical, decorative kind. It has an American feel, with a twist of military or workwear influence in the designs.
Is it like thinking of them as tools or gear?
Suzuki: Yes, that’s exactly where the “Equipment” part comes in.

The other concepts are “Mode” and “Element.” What do these two represent?
Suzuki: “Mode” means style or form, and in this case, it signifies that the clothes are fashion pieces rather than outdoor gear. “Element” means component, but here, I use it in a more abstract sense. What I have in mind is taking inspiration from workwear and military garments, as I mentioned earlier, and incorporating those elements into the design.
So, all four of those elements come together to make MODMNT, right?
Suzuki: Those are the four core concepts, but what’s interesting is how the overall impression changes depending on the wearer’s ideas. Each person is free to imagine how to utilize each piece and play with the layers and combinations. I’d be happy if people could get a sense of the brand’s intent through that process.
Daiki Suzuki
Born in Aomori Prefecture. Studied fashion at Vantan Design Institute and joined Nepenthes in 1989. After moving to the United States, he launched Engineered Garments in New York in 1999. His unique approach to reconstructing elements of American workwear and military design drew wide attention from the fashion industry, earning him international acclaim. In 2008, he was named the CFDA/GQ Best New Menswear Designer.
